I have my doubts. After all, if somehow they think that the way to sum up our re-branding is to call it "selling God", I am not sure that they have been listening all that well. God is definitely not standard equipment on most models of Unitarian Universalism. The Divine One is kind of like a manual transmission on a new car, an extra cost option for the more retro-minded.
Further, it's quite unsettling to see UUism personified by such a young and good looking guy. If I knew that young and good-looking was going to be in style in UUism, I would have not waited until I was 50 to go to seminary.
But snark and funny stuff aside, let's be patient with this.
Over the weekend, there was a spontaneous, mass, accelerated consciousness raising explosion. The #YesAllWomen conversation brought out hundreds of thousands of personal testimonies of misogyny and the rape culture. Hundreds of thousands, maybe millions. That's messages, not readers of messages. And over and over, I read the story that what had been thought as private and personal, was revealed as political and systemic. Something very real shifted, I believe. This is how this country is changing.
Now, we UU's can point to our principles and we can point to #YesAllWomen and say, "See, we get it; we're about the same thing." But can we tell people that becoming a UU is a way to be a part of the on-going cultural transformation in a soul-satisfying, life-saving way? No, of course not. We are not there yet.
We don't how to be that yet. We are groping toward it, and it is enormously frustrating. The tools and the assets we have -- our buildings, our congregational practices, our theological insights, our habits of worship, don't seem to fit this new situation, which seems unprecedented.
This will be a time which calls forth all our creativity, spiritual depth, and awareness. The work that the UUA staff is doing is important and clarifying. Let's not use it for another round of frustrated "not this, but that." Stay at the table, keep talking and let's learn our way together.