1. Creating a fully functioning Contact Relationship Management system at the denominational level, with a professional marketing staff, which would be empowered to use a full-range of marketing strategies to initiate people into relationships with Unitarian Universalism, and to fundraise through that system. The CRM system would start with congregational membership lists. That system should be function at the prevailing standards of security of commercial on-line business and non-profits.
2. Creating a service bureau at the denominational level which provides back office functions for local congregations (bookkeeping, payroll, website design and production, even pledge accounting) on a profitable fee-for-service basis. It should seek clients in other denominations as well.
The point is not to do what we are now doing more efficiently, although that may result. Freeing local congregational resources now devoted to routine institutional maintenance should help congregations focus on their real work.
But the main goal is to create capacity for promoting Unitarian Universalism in general in the spaces and forums which are now "the public square." (Have you ever thought of what an antiquated metaphor of civic life, the phrase "the public square" implies?)
Another goal is create ways for people to relate to Unitarian Universalism in richer variety of modalities than the simple "member vs. non-member" choice.