|Slide from a presentation by Farra Trompeter, Big Duck Consulting, presented at #14NTC.|
- Unawares are people who don't know about the congregation, but who should.
- Observers are people who know about the congregation, observe it with friendly interest, but are generally uninvolved. They might come on Christmas Eve.
- Supporters are people who know about the congregation and support it. They are the rank and file members.
- Advocates are people who champion the congregation: they actively work for the congregation and its programs.